Jay z streaming service11/24/2023 Quality might attract audiophiles to pay out $19.99 a month to Tidal, but what about the average listener who has grown accustomed to music for free? Does Jay Z’s model really bring them as well? And is it better for artists?Īt the end of last year Tidal had 500,000 subscriptions, a small fraction when compared to Spotify’s 60 million users, 15 million of whom paid $9.99 for premium Spotify accounts. I am definitely willing to pay as a consumer, and I know my friends are for better quality of sound to equal what we had on the warmth of vinyl.” Just like cable television got you better reception, you were willing to pay for that. “YouTube is promising to make the sonic quality better, I think that will get high satisfaction rates. “I think the things we should be discussing are, the quality of the sound of the music,” Glass said. It’s a move that Daniel Glass, founder of Glassnote Records and producer for Mumford & Sons among others, predicted to Hari Sreenivasan during an interview in December. Offering a higher quality of music sets Tidal apart from most other streaming services, with Beats by Dr. It’s just the mindset right now,” he explained. You can drink water free out of the tap, and it’s good water. People really feel like music is free, but will pay $6 for water. “Music is a very valuable part of your life… People are not respecting the music, and are devaluing it. In an interview with Billboard, Jay-Z said music has been devalued. Artists will own Tidal, ensuring that all profits from the service return to the ones who made the music. It can be used on your computer or downloaded onto an Android or iPhone. Tidal will also offer exclusive tracks, videos and playlists from its artists. Instead, you can pay $9.99 for unlimited streaming (the same price as Spotify) or $19.99 for unlimited streaming at high-definition quality. Tidal, which operates similarly to Spotify on first glance, is not offering a free service. Other major artists joined Jay-Z in launching Tidal, including Rihanna, Kanye West, Madonna, Alicia Keys, the country singer Jason Aldean, who pulled his new album from Spotify, and Beyonce, Jay-Z’s wife. In a YouTube video promoting Tidal he said, “Right now they’re writing the story for us, we need to write the story for ourselves… this is about musicians making music, there is no end game.” So after buying Tidal for $56 million, Jay-Z is trying to change this business model. Other artists had sounded the alarm, culminating with Taylor Swift, the industry’s biggest money maker, pulling her entire catalog from Spotify last year. In fact, the NewsHour previously reported that it takes 1,500 streams of an artist’s song on a streaming service to equal one album sale in revenue. In February the PBS NewsHour’s Hari Sreenivasan explored the fallout between some artists and streaming services, such as Spotify, which offer both free and premium accounts.ĭuring an interview with singer and songwriter Roseanne Cash, she revealed that for 600,000 streams of her songs over the course of 18 months, she received $104. This new service serves as a response to a common complaint among artists who think they receive low revenue returns from current streaming services. Together, they will compete with Spotify, YouTube, Google, Pandora and Apple for customers willing to pay for music. The service was originally launched in Norway by Aspiro, but Jay-Z acquired it earlier this year. Entering a market cramped with competition, music mogul Jay-Z has launched Tidal, a new music streaming service owned by artists themselves in the United States.
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